Product Designer

Hello, I'm Ishtiaq Khan Parag

Scaling UX for 1M+ Users | SaaS Experience Builder | WordCamp Speaker | Design Mentor

Work Experience

2018 - Present

Product Designer (Remote)

I currently work as a Product Designer at Elegant Themes, where I’ve spent over 7 years shaping the UX of Divi—one of the world’s most popular WordPress visual builders used by millions. I led the redesign of its interface, built a scalable design system, and improved feature engagement through data-driven UX strategies. My contributions to onboarding flows, responsive design, and cross-functional design sprints have directly increased adoption, reduced churn, and boosted user satisfaction. In addition to design execution, I also mentor junior designers and streamline dev handoffs to ensure fast, consistent delivery.

2017 - 2018

Product Designer

From 2017 to 2018, I worked as a Product Designer at JoomShaper in Dhaka, where I led design initiatives for Joomla templates and the visual page builder. I redesigned key user interfaces, boosting adoption by 25%, and developed a scalable design system that streamlined development by 30%. My user-centered approach—grounded in research, surveys, and testing—led to new features and a 20% improvement in retention. I also championed responsive, mobile-first design, which helped drive a 35% increase in mobile engagement.

2015 - 2017

UI/UX Designer

From 2015 to 2017, I served as the UI/UX Designer at uinugget, where I co-founded and shaped the brand and product vision from the ground up. I led the full design lifecycle—spanning research, strategy, and execution—which resulted in a 50% increase in user retention. I built and scaled a design system and team, streamlining workflows and boosting cross-functional efficiency. My efforts helped align product direction with user needs, laying the groundwork for early product-market fit

2013 - 2015

UI/UX Designer

Between 2013 and 2015, I worked as a UI & UX Designer at FrndzIT, where I crafted user-friendly interfaces for web and mobile apps that boosted user engagement by 30%. I led end-to-end design efforts—from user research and wireframing in Adobe Suite and Sketch to usability testing and iterative refinement. My collaboration with developers ensured responsive, pixel-perfect execution across platforms. I also built scalable design systems that streamlined consistency across multiple products.

Education

2023 - 2024

Post Graduate Program in User Experience Design

The University of Texas at Austin

2010 - 2013

Bachelor Of Computer Applications (BCA)

Anna University

Skills & Expertise

Product Strategy

Ability to align business goals with user needs through strategic design thinking and product discovery processes.

User Experience (UX) Design

Expertise in crafting intuitive and research-backed user journeys that improve usability and customer satisfaction.

User Interface (UI) Design

Skilled in designing clean, accessible, and visually appealing interfaces for web and mobile products with pixel-perfect precision.

Design Systems

Proven track record in building and scaling design systems that ensure consistency, speed up development, and empower teams.

 

Prototyping & Interaction Design

Adept in creating high-fidelity prototypes and rich interactions to validate ideas, gather feedback, and drive engagement.

User Research & Testing

Experienced in qualitative and quantitative research methods to uncover user behavior and inform evidence-based design decisions.

Cross-Functional Collaboration

Strong collaborator with product managers, engineers, and marketers to deliver cohesive experiences that meet technical and business constraints.

 

Visual & Brand Design

Capable of establishing and evolving brand identities, ensuring visual consistency across platforms and marketing materials.

Tools & Tech Stack

Figma, Sketch (early era), Adobe XD, Illustrator, Photoshop, Webflow, Notion, Jira, Trello, Zeplin, Miro, Google Analytics.

WordCamp Global Speaker

Who I’ve Created With